208 mphIN AUSTRALIA!
We’d worked with Bentley previously, and when online content agency In© wanted to produce on online viral showing the power of the new Bentley Speed12 they came to our team to ensure it all ran safely.
Prior to deployment we developed a comprehensive risk assessment and liaised with various stakeholders in both the UK and Australia to decide the suitability of the roads we would be using. Located in the desert north of Alice Springs, the Stewart Highway was chosen and following comprehensive checks of traffic management plans, emergency medical support, Helicopter providers and the choice of driver (which in this case was Aussie V8 legend John Bowe) we flew to Australia to oversee and coordinate the action sequence. The results were stunning, a meticulously coordinated film proving how a car can safely be driven at over 200mph, gaining huge coverage globally.